Boise Startup Week
Creating the next generation of entrepreneurs.
Case Study
Boise Startup Week stands for a single week during the year where the inspired come to learn. With our campaign, we challenged our entrepreneurs, our city leaders, our storied successes, and our future successors, by asking them “what if?” It acted as a challenge to what they see within themselves as well as our city. You see, the thing about new frontiers is they have to be discovered. From a small group of passionate leaders that see potential and make sacrifices to see their dreams come true. In looking around the country, there are few brighter frontiers than the City of Trees. Boise is the fastest growing city in the country for good reason. It tops top ten lists seemingly by the minute for its kind people, booming economy, easy access to the outdoors, low cost of living, and safe streets. There’s not a doubt that we are in the 2nd revolution of Boise’s history. One being driven by tremendous growth and innovation. What we do with this moment and how we want to shape our future is up to us. We just need to start with one question -- what if? In the event’s fourth year, the advertising and marketing helped drive a 33% increase in overall attendance and created the most successful Boise Startup Week yet.
Services Provided:
“Long known for its cool vibe, the Idaho capital is challenging Seattle and Portland as a hotspot for entrepreneurs.”
