Sojo
Turning trade show strategy into real connections that drive high-value leads.
Our Role
Creative Strategy
Digital Marketing
Web
Campaigns
Customer Experience
Go-To-Market Strategy
Sojo provides automated solutions that simplify turn days for vacation rental property managers. As a company that thrives on industry relationships, tradeshows were a key lead driver—but they weren’t making the most of them.
When they approached Against, the ask was simple: design a backdrop for their booth. But digging deeper, we saw an opportunity to rethink their entire trade show approach.
The Opportunity
Trade shows worked, but they could work harder.
Sojo came to us with a request for a visually compelling booth backdrop. But as we examined their trade show presence, it became clear that a strong design alone wasn’t enough to meet their goals.
Trade shows were Sojo’s top lead source, but their approach left opportunities on the table. While their team excelled at in-person conversations, their pre-event outreach and follow-up weren’t structured to support continued engagement. Attendees weren’t being primed to visit the booth, and connections made at the event weren’t always nurtured effectively afterward.
Sojo didn’t just need a backdrop—they needed a holistic framework to turn trade shows into a scalable, strategic lead engine.
Sojo brought the industry expertise. We built the strategy to maximize every connection.
The Solution
More than a booth, a blueprint.
Instead of treating trade shows as isolated events, we built a repeatable strategy that turned each one into a high-performing lead engine. Every phase—before, during, and after the event—was designed to create stronger connections and drive real results.
Pre-Event: Personalized outreach, a dedicated landing page, and targeted direct mail campaigns ensured Sojo was top of mind before attendees even arrived.
During-Event: A bold booth presence, live demos, and an invite-only happy hour at a local brewery turned interest into real conversations.
Post-Event: Geofenced ads, tailored follow-ups, and direct mail touchpoints kept the momentum going long after the show ended.
By thinking beyond the booth, Sojo turned fleeting trade show moments into lasting relationships—and a smarter way to generate leads.
