Tools

Part of our purpose is to make the world a more creative place, so we’ve open-sourced a few of our creations for anyone to use. Feel free to check them out and use them for your next creative project.

Box of Purpose Positioning Cards with several cards partially visible on a white surface.

Purpose+
Positioning Cards

A deck of cards to facilitate Q&A in your strategic planning sessions.

Gridstorm brainstorming template with "How Might We" prompt and empty grid for idea generation.

Gridstorm

A tool to facilitate better brainstorms within small teams of people.

Persona profile template with sections for personal quote, personality traits, personal details, information sources, hobbies, influences, devices used, media preferences, and goals with values.

Persona Template

A template to help guide the process of creating audience personas.

Question matrix titled "Question Ladder" with columns labeled 'is', 'did', 'can', 'will', 'would', 'might' and rows labeled 'who', 'what', 'where', 'when'. Each cell contains prompts like 'Who is...', 'What did...', 'Where can...', 'When will...'. The title "How Might We: " is at the top.

Question Ladder

An exercise to develop questions for better solutions.

Image of a design spectrum with opposing characteristics: abstract vs literal, simple vs complex, hard vs soft, playful vs formal, contemporary vs rustic, rule breaker vs responsible. Each pair has empty circles for rating.

Tone Framer

A tone exercise to align your team on brand direction.