Figure 8 Investment Strategies

Turning investment into a movement that drives meaningful change.

Text 'MEANS WITH MEANING.' in bold, block letters over a stylized background of a building column and a sculpture.

Our Role

Website Design

Content Creation

Brand Strategy

Visual Identity

Messaging

The financial system wasn’t built for everyone—it was built for the few. Figure 8, a women-led impact investment firm, saw the harm in outdated practices that rewarded conformity and ignored the bigger picture. They were ready to prove that portfolios could align with both values and results.

But their brand wasn’t reflecting the bold, transformative work they were doing. That’s where Against came in.

The Opportunity

Finance doesn’t have to stay broken.

The financial world thrives on outdated power: older white men, tidy profits, and systemic harm masked as progress. Figure 8 wasn’t here to play along. As a women-led firm, they were building a future where portfolios align with values—and they needed a brand to match.

Finding the gaps.

We started by listening—to the Figure 8 team, their clients, and the industry itself. The gaps and opportunities were clear:

  • The System Fails People and Planet: Too much of the financial world reinforces inequity and ignores its broader impact.

  • Investors Want More: High-net-worth individuals are increasingly aware of the power of their portfolios and are looking to align their wealth with their values.

A declaration, not just a direction.

Uniquely positioned, Figure 8 had the expertise to challenge these norms and deliver results that spoke to both the heart and the head. But expertise alone wasn’t enough.

The new brand had to do more than look good. It had to stand as a declaration of intent. Every choice—from visuals to messaging—would challenge the status quo, blending the authority of financial expertise with the boldness of a movement.

Figure 8 Brought the conviction; we gave them the megaphone and the tools to be heard.

The Solution

Intentional by design, impactful by nature.

Figure 8 wasn’t just rethinking finance—they were reshaping it. But bold ideas need a brand that can carry the weight.

We know the power of a clear message, a bold stance, and a brand built with intention. To lead a movement, every detail had to align.

  • The logo transformed the “8” into an infinite thread, symbolizing the interconnectedness of people, planet, and profit.

  • Typography borrowed urgency from protest art, balancing bold conviction with the clarity of financial expertise.

  • Imagery juxtaposed visuals of financial systems against grassroots impact, showing how capital flows into real change.

  • The color palette grounded Figure 8 in growth, optimism, and action.

  • The voice became a call to action—direct, defiant, and unapologetic.

Every detail was deliberate. This wasn’t just a rebrand—it was a brand built to inspire a new way forward.

"Figure Eight" text with circular yellow text saying "Worth Doing Well" on a textured red background.
Three posters on a wall. The first poster is red with yellow text "IMPACT" repeated four times, featuring circular images related to finance and economy. The second poster is blue with yellow text "MONEY TALKS" and a circular image that merges faces from currency and a person. The third poster is green with yellow text "OUR DOLLARS ARE BALLOTS" and a circular image of a protest scene. "Figure Eight" logo is on all posters.
Promotional items including a red "Figure Eight" t-shirt, blue tote bag with "IMPACT" text, notebooks with "The Value of Good Values" and "We Are Change Makers" covers, green mugs with "8 Figures" logo, and white pencils on a yellow background.
  • Three computer screens display webpages related to financial management and investment strategies. The middle screen features a design with a split image combining a human face and a historical figure, accompanied by the text 'Your Money. Making Change.' The other screens show different texts about financial practices and values.
  • Color theme chart with four circles labeled 'Strategic,' 'Fearless,' 'Optimistic,' and 'Steady,' each with corresponding Pantone, CMYK, RGB, and HEX values.
  • Text on a dark background featuring the words "Figure Eight:" followed by "Intention, Strategy, Equity, Stability, Sustainability, Empathy." Accompanying text explains the significance of the figure eight as a symbol of balance and connection.
  • Split image with classical building columns on the left and tall trees on the right, representing contrast between "The Systems We Work Within" and "The Values We Fight For." Includes text describing "Juxtaposing Photography."
  • Quote with imagery of protests, money, nature, and institutions.
  • Bold text saying 'Worth Doing Well' in yellow on a red background.
  • Business cards for Figure Eight featuring text with name Lisa Cooper, CEO & Founder, contact information, and company logo.
  • Abstract artwork featuring half of a face from U.S. currency with a blue overlay, text reading 'Helping You Make Your Money Make Change,' and a circular stamp-like design. The brand name 'FIGURE' appears at the top left with dots.

Wins that make an impact.

Aligned Clients

A streamlined process connected them to better, values-driven investors.

Ethical Gains

Proving competitive returns through purpose-driven, value-aligned strategies.

Clear Messaging

Turning deep knowledge into easy-to-explain and share messaging.

For Figure 8, we didn’t just create a brand—we built a platform that brought their bold vision to life. With intentional design and clear messaging, Figure 8 proved that ethical investing can attract the right partners and deliver real impact.