Namebrand

Down with sucky swag—ethical swagger that lands Fortune 500 results.

Person holding notebook near open product box with branded items.

Our Role

Web

Campaigns

Production

CRM Activation

LeadStack

Digital Marketing

Namebrand partnered with Against to build the tools and strategy needed to capture high-value leads, elevate their brand, and redefine what swag can be.

This all started with a simple question: “How do we get more leads?”

The Opportunity

Building the foundation for growth.

Namebrand didn’t want to be another swag company. They had a vision that meant something: to create high-quality, custom products that stood out in a sea of forgettable, throwaway items. And while their products were stellar, their processes and tools weren’t ready to support their ambitions.

When Namebrand came to Against, their ask was simple: “How do we get more leads?” But we knew the opportunity went deeper.

What Namebrand needed wasn’t just marketing—it was a complete system to attract, capture, and nurture high-value leads while showcasing their products in a way that did justice to the work they do so well.

Namebrand brought the vision; we brought the marketing expertise and tech fluency to make it actionable.

The Solution

A scalable tech stack.

Before anything else, Namebrand needed the infrastructure to support growth. Against built LeadStack, a customized CRM and tech stack tailored to streamline their sales process. It automated lead management, offered actionable analytics, and freed the sales team to focus on client relationships instead of admin tasks.

But tools alone weren’t enough. Workshops and resources made sure Namebrand’s team was capable of integrating LeadStack into their workflows, helping them build confidence and efficiency as they scaled.

Benefits:

→ Leads became actionable opportunities.

→ Automated tools streamlined follow-ups.

→ Analytics provided clarity to refine strategies.

Dramatic black and white clouds in the sky.
Flowchart showing stages of business process: Attract & Engage, Convert & Track, Optimize & Automate, with details like Lead Sourcing, CRM Tracking, and Reports & Insights.

For Namebrand, we used LeadStack to build a custom system that solved their biggest challenges—capturing, tracking, and following up on leads.

LeadStack turned interest into action. AI prospecting, CRM tracking, and automation streamlined every stage so Namebrand could focus on closing deals.

Strategy meets swagger.

With the infrastructure in place, we launched a campaign that positioned Namebrand as the go-to for high-quality, custom products that don’t miss.

From visual storytelling to bold, sometimes irreverent, messaging, every piece worked together to attract leads and turn them into partnerships.

A photoshoot showcased their attention to detail, while “Nobody likes sucky swag” reinforced their values. Social ads funneled prospects into LeadStack, where a splash page and targeted emails turned interest to action.

Person holding a black insulated bottle with a silver cap, next to an open box containing branded merchandise.
Promotional poster that reads "Don't Choose Sucky Swag, Choose Better. NameBrand." on a black background.
Black and white portrait of a person wearing large glasses with text above and below. Top text reads, 'BRAND: HERE'S A TEE WITH OUR LOGO!' Bottom text says, 'LITERALLY EVERYBODY' followed by a pointing emoji.
Promotional graphic with the text 'Our Gift to You: No More Company T-Shirt Sizing Excels.'
Quote graphic with text: "Company gifting before Namebrand was usually a cluster f---" with censorship pixelation.
  • Collection of branded promotional items including apparel, water bottles, notebooks, sunglasses, and a box, laid out on a black surface.
  • Assorted branded merchandise including caps, a sweatshirt, a cooler, water bottles, a mug, a backpack, and an organizer with electronic accessories, featuring 'Filevine' and 'YETI' logos.
  • White coffee mug with "Lincoln Brand" logo, surrounded by blurred objects including a green bottle and colorful packaging, on a dark surface.
  • Person organizing a tech organizer with gadgets and cables on a wooden desk next to a laptop and red backpack.
  • Man holding green cap with brown leather patch, wearing a gold watch and gray shirt.
  • Mill 95 branded merchandise including a hat, green boxes, brochures, and various promotional items displayed on a grey surface.
  • Assorted baseball caps in various colors and designs on a dark background.
  • Coffee gift box with coffee bags, travel tumbler, and promotional card.
  • Corporate branded welcome kit with blue packaging, featuring items like a notebook, stainless steel tumbler, water bottle, USB drive, and informational materials with the "Micron" logo.
  • Three different beanies laid out on a dark surface with decorative greenery and black ornaments.
  • Various embroidered patches on a gray background, including designs with text such as "Shane Smith & the Saints" and "Mission 43."
  • Adventure-themed kit with leather bag, vintage map, compass in wooden box, envelopes, coins in pouch, red string, and 'Uncharted' poster.

When strategy delivers.

150+

High-profile leads generated, including Google, Microsoft, and Amazon.

175%

Increase in website traffic, driven by strategic digital marketing.

8x    

ROI on the campaign, proving the value of pairing smart strategy with strong execution.

For Namebrand, we didn’t just deliver a campaign—we built a system that turned their bold vision into measurable growth. With the right tools and storytelling, Namebrand proved that good ideas, when done right, get results.