Advertising Sucks.

Nobody likes advertising but everyone has a favorite ad. Why is that? It’s because for every great ad, there are 1,000 shitty ones. Let’s look at the makeup of a great ad.

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ThoughtsAgainst.
What is a rebel brand?

“Do something everyday that scares you.” Nods to Mrs. E. Roosevelt. Wise. Make making bold moves a habit. It takes practice. Think of Against as a personal trainer for rebel minds. We’ll work it out together and grow strong, badass brands.

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ThoughtsAgainst.
A new Creative agency forms in Boise.

Advertising executives, Jennie Myers and Brad Weigle announce the launch of a disruptive new creative services company based in Boise, Idaho. They call themselves Against, and focus on rebel brands, helping companies define their purpose by going against the grain and stand out by disrupting the status quo.

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Press ReleaseAgainst.
Here we go against.

Why Against? We wanted something unique that said it all in one word. Something that was rebellious. Something that represented us and the brands we want to work with. Something that stirred conversation. Something that spoke directly to those who go against the grain.

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UpdatesAgainst.Against