Creative Concepting

Unlock Creative Confidence and Breakthrough Thinking

Learn how to achieve new levels of creativity using popular problem-solving techniques combined with AI to generate ideas and solutions yet to be discovered.

Person writing on yellow sticky notes during a brainstorming session on a wooden table.

Format

Delivery

Duration

Price

Online

4-8 Hours / Lesson

Self-paced

$399

Enroll Now

1 of 4 courses in the
Certificate of Innovation and Design.

What you’ll learn

  • Learn to deconstruct problems and generate innovative solutions using creative problem-solving frameworks.

  • Break free from linear thinking with divergent techniques to discover multiple answers to complex questions.

  • Use failure as a growth tool to build resilience and overcome fear.

  • Incorporate feedback effectively to refine ideas and improve outcomes.

  • Enhance your creative process with AI to uncover new and unexpected ideas.

View Lessons & Projects

Who is this Class for?

Those who seek a structured process to solve problems creatively and effectively.

Those who want to equip teams with creative problem-solving tools and foster innovation.

Those who aim to instill a problem-solving mindset and drive organizational change.

Those who look to tackle complex challenges and develop innovative solutions for growth.

Lessons + Projects
Promotional graphic with the text 'Curiosity is the Secret Sauce with Jennie Myers' featuring abstract figures with cube heads.

Why Creativity Matters

Lesson 1

  • Overview

    Learn the fundamentals of creativity and why building confidence is the first step to becoming a divergent thinker.


    Project

    What the Future

    Imagine your daily life 50 years from now and creatively envision how technological, cultural, and societal advancements will reshape your morning routine and everyday experiences.

"I Have An Idea" podcast cover featuring a person holding a sparkler, wearing a jacket and glasses, with the text "Against Academy," "I Have An Idea with Jennie Myers," and "Against" upside down.

How Creativity Works

Lesson 2

  • Overview

    Dive into the fascinating world of creativity by understanding the four states of creative flow, the science behind how your brain works during creative ideation, and techniques like morphological analysis to push the boundaries of your creative thinking.


    Project

    Everyday Fix-it Challenge

    Identify a daily annoyance and develop a creative solution to eliminate it, reimagining how life could improve without these small frustrations

Graphic with text "POWERFUL PRETTY PORTFOLIOS" and "WITH JENNIE MYERS" next to person holding color swatches.

Curiosity

Lesson 3

  • Overview

    Discover how curiosity drives innovation by expanding brain plasticity, fostering empathy, and employing human-centered problem-solving techniques, transforming "how might we" questions into actionable ideas.


    Project

    Power to the People

    Reimagine and redesign public services to transform frustrating user experiences into seamless, human-centered solutions that exceed expectations and create real impact.

Poster for "Why Creativity Matters" with Jennie Myers, featuring a person in VR headset under a digital dome, vibrant color theme, Against Academy branding.

Problem Identification

Lesson 4

  • Overview

    Learn how to ensure you're solving the right problem by asking the right questions and utilizing powerful techniques like the Five Whys and SCAMPER to uncover the core issues and explore creative solutions.


    Project

    Problem Sleuthing

    Sharpen your problem-solving skills by uncovering root causes using the Five Whys method and the SCAMPER technique to develop creative, impactful solutions.

Text reads 'Against Academy, How Creativity Works, with Jennie Myers' alongside a 3D abstract structure with a glowing orange sphere.

Ideate + Collaborate

Lesson 5

  • Overview

    Develop impactful ideas through collaborative thinking and tools for ideation, leveraging AI for enhanced collaborative intelligence to elevate the creative process.


    Project

    Tackling Duck Syndrome

    Develop innovative solutions to support individuals dealing with hidden stress and anxiety, helping students or employees manage the pressures of everyday life with empathy-driven products or services.

"Are You Solving the Right Problem?" text with pink and orange question mark design

Fear, Failure, & Feedback

Lesson 6

  • Overview

    Embrace ambiguity, overcome the fear of failure, and leverage feedback as a tool for growth—transforming creative blocks into opportunities and gaining a competitive edge in your work.


    Project

    Brave Bingo

    Push your boundaries by completing challenges that foster growth, resilience, and adaptability, helping you build a growth mindset while embracing discomfort and ambiguity.

Image with black background on left displaying white text: "Against Academy Fear, Failure & Feedback with Jennie Myers." Right side shows multiple cartoon thumbs-up hands on a light background, with "Against" logo mirrored at the bottom.

Showcasing Your Skills

Lesson 7

  • Overview

    Learn how to create a standout portfolio and develop thought leadership content that highlights your skills, showcases your projects, and positions you as an expert in your field.


    Project

    Portfolio and Thought Leadership Content

    Build a professional portfolio and create impactful thought leadership content to showcase your skills, reflect on your projects, and position yourself for future opportunities, while gaining valuable feedback and practicing pitching your work.

Meet your Instructor
Person with short dark hair, wearing glasses and a black sheer top, smiling against a dark background.

Jennie Myers

co-founder, Against

Jennie has spent her life collecting adventures—branding cattle in Wyoming, studying design in Switzerland, lobbying in D.C., and even jumping out of planes. As Co-Founder of Against, she balances business and creativity, turning strategy into storytelling. With 20+ years in advertising, branding, and marketing, plus a BFA and MBA, she brings insight and impact to every project.

Unlock new levels of creativity

Enroll Now

  • "The content felt beneficial to know for the real world, and I've already been applying some of the material in my work environment, woo!"

    Mia L.

  • "This whole class has been fun and helped me evolve to figure out solutions in the real world."

    Morgan F.

  • "This course has been so valuable, and I am already incorporating lessons learned and leveraging tools in my work."

    Jana S.

Certificate of Innovation and Design

Purchase All Four Courses and Save 25%

$1,199

$1,569

Enroll in Certificate

Creative Concepting

Learn how to achieve new levels of creativity using popular problem-solving techniques combined with AI to generate ideas and solutions yet to be discovered.



(This Course)

Person writing on yellow sticky notes on a table with a paper layout and a coffee cup.

Pitching Ideas

Learn to create and design pitches that communicate your ideas to various audiences effectively.

Learn More

People in a conference room with laptops and a presentation screen, orange walls, and a whiteboard.

Analytics for design

Collect, dashboard, and analyze data to generate insights that can be prototyped through design.

Learn More

Person with red hair in a plaid shirt working at a computer desk with a large monitor in a home office setting.
Close-up of a computer screen displaying information about "ChatGPT: Optimizing Language Models for Dialogue" by OpenAI, with a dark background and a green text area.

Emerging Technology

Understand and use the latest emerging technologies to find their implications on industry and culture.

Learn More