Creative Concepting
Unlock Creative Confidence and Breakthrough Thinking
Learn how to achieve new levels of creativity using popular problem-solving techniques combined with AI to generate ideas and solutions yet to be discovered.
Format
Delivery
Duration
Price
Online
4-8 Hours / Lesson
Self-paced
$399
1 of 4 courses in the
Certificate of Innovation and Design.
What you’ll learn
Learn to deconstruct problems and generate innovative solutions using creative problem-solving frameworks.
Break free from linear thinking with divergent techniques to discover multiple answers to complex questions.
Use failure as a growth tool to build resilience and overcome fear.
Incorporate feedback effectively to refine ideas and improve outcomes.
Enhance your creative process with AI to uncover new and unexpected ideas.
Who is this Class for?
Those who seek a structured process to solve problems creatively and effectively.
Those who want to equip teams with creative problem-solving tools and foster innovation.
Those who aim to instill a problem-solving mindset and drive organizational change.
Those who look to tackle complex challenges and develop innovative solutions for growth.
Lessons + Projects
Why Creativity Matters
Lesson 1
-
Overview
Learn the fundamentals of creativity and why building confidence is the first step to becoming a divergent thinker.
ProjectWhat the Future
Imagine your daily life 50 years from now and creatively envision how technological, cultural, and societal advancements will reshape your morning routine and everyday experiences.
How Creativity Works
Lesson 2
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Overview
Dive into the fascinating world of creativity by understanding the four states of creative flow, the science behind how your brain works during creative ideation, and techniques like morphological analysis to push the boundaries of your creative thinking.
ProjectEveryday Fix-it Challenge
Identify a daily annoyance and develop a creative solution to eliminate it, reimagining how life could improve without these small frustrations
Curiosity
Lesson 3
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Overview
Discover how curiosity drives innovation by expanding brain plasticity, fostering empathy, and employing human-centered problem-solving techniques, transforming "how might we" questions into actionable ideas.
ProjectPower to the People
Reimagine and redesign public services to transform frustrating user experiences into seamless, human-centered solutions that exceed expectations and create real impact.
Problem Identification
Lesson 4
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Overview
Learn how to ensure you're solving the right problem by asking the right questions and utilizing powerful techniques like the Five Whys and SCAMPER to uncover the core issues and explore creative solutions.
ProjectProblem Sleuthing
Sharpen your problem-solving skills by uncovering root causes using the Five Whys method and the SCAMPER technique to develop creative, impactful solutions.
Ideate + Collaborate
Lesson 5
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Overview
Develop impactful ideas through collaborative thinking and tools for ideation, leveraging AI for enhanced collaborative intelligence to elevate the creative process.
ProjectTackling Duck Syndrome
Develop innovative solutions to support individuals dealing with hidden stress and anxiety, helping students or employees manage the pressures of everyday life with empathy-driven products or services.
Fear, Failure, & Feedback
Lesson 6
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Overview
Embrace ambiguity, overcome the fear of failure, and leverage feedback as a tool for growth—transforming creative blocks into opportunities and gaining a competitive edge in your work.
ProjectBrave Bingo
Push your boundaries by completing challenges that foster growth, resilience, and adaptability, helping you build a growth mindset while embracing discomfort and ambiguity.
Showcasing Your Skills
Lesson 7
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Overview
Learn how to create a standout portfolio and develop thought leadership content that highlights your skills, showcases your projects, and positions you as an expert in your field.
ProjectPortfolio and Thought Leadership Content
Build a professional portfolio and create impactful thought leadership content to showcase your skills, reflect on your projects, and position yourself for future opportunities, while gaining valuable feedback and practicing pitching your work.
Meet your Instructor
Jennie Myers
co-founder, Against
Jennie has spent her life collecting adventures—branding cattle in Wyoming, studying design in Switzerland, lobbying in D.C., and even jumping out of planes. As Co-Founder of Against, she balances business and creativity, turning strategy into storytelling. With 20+ years in advertising, branding, and marketing, plus a BFA and MBA, she brings insight and impact to every project.
Unlock new levels of creativity
Certificate of Innovation and Design
Purchase All Four Courses and Save 25%
$1,199
$1,569
Creative Concepting
Learn how to achieve new levels of creativity using popular problem-solving techniques combined with AI to generate ideas and solutions yet to be discovered.
(This Course)
Pitching Ideas
Learn to create and design pitches that communicate your ideas to various audiences effectively.
Analytics for design
Collect, dashboard, and analyze data to generate insights that can be prototyped through design.
Emerging Technology
Understand and use the latest emerging technologies to find their implications on industry and culture.