A question ladder template with columns labeled 'is,' 'did,' 'can,' 'will,' 'would,' 'might,' and rows labeled 'who,' 'what,' 'where,' 'when,' with empty spaces for each intersection.

Question Ladder

A one-sheet exercise designed in Google Slides to generate the right questions you should be asking about your creative challenge. Simply make a copy of the file so you can edit it for yourself. If you’d rather have it in pdf form, just go to File > Export to save it out as a pdf. After that, your first step is to write the problem as a “how might we?” statement at the top of the page. From there, use the question prompts to frame a question that relates to the problem you are working on. Finally, audit the questions and use the best ones to think more deeply about the problem at hand.