A question ladder template with columns labeled 'is,' 'did,' 'can,' 'will,' 'would,' 'might,' and rows labeled 'who,' 'what,' 'where,' 'when,' with empty spaces for each intersection.

Question Ladder

A one-sheet exercise designed in Google Slides to generate the right questions you should be asking about your creative challenge. Simply make a copy of the file so you can edit it for yourself. If you’d rather have it in pdf form, just go to File > Export to save it out as a pdf. After that, your first step is to write the problem as a “how might we?” statement at the top of the page. From there, use the question prompts to frame a question that relates to the problem you are working on. Finally, audit the questions and use the best ones to think more deeply about the problem at hand.

Launch Question Ladder