Growth Hacking
Build the Essential Toolkit to Accelerate Growth Marketing Results
Learn how to scale organizations and projects quickly using modern growth-marketing techniques in channels such as websites, social media, email, search, and more.
Format
Delivery
Duration
Price
Online
4-8 Hours / Lesson
Self-paced
$399
1 of 4 courses in the
Certificate of Content Production.
What you’ll learn
Understand the principles behind rapid scaling and how growth marketing drives success across industries.
Learn to harness analytics and user insights to inform decision-making and uncover growth opportunities.
Discover the art of scaling across key channels, including social media, email marketing, SEO, and paid campaigns.
Explore how to design, test, and refine experiments to uncover what works for your growth goals.
Who is this Class for?
For those eager to expand their skillset with cutting-edge growth techniques to drive measurable results.
For those looking to scale their marketing efforts quickly and efficiently.
For those diving into marketing to help their organization thrive in today’s digital-first landscape.
Lessons + Projects
Business Growth 101
Lesson 1
-
Overview
Uncover the foundational principles of growth hacking and learn how to scale businesses quickly and effectively.
ProjectCreate a Business
Bring your dream business to life by crafting a name, logo, and business plan, then apply growth-hacking strategies to pitch your vision with impact.
Websites That Really Work
Lesson 2
-
Overview
Explore strategies to optimize your website for engagement, conversion, and long-term success.
ProjectWebsite and Analytics
Start the build for a website for your business, earn your GA certification, connect GA4 to track performance, and showcase how your site supports the customer journey.
The Data Behind Growth
Lesson 3
-
Overview
Dive into the metrics and analytics that drive growth and discover how to make data-backed decisions for maximum impact.
ProjectDemand Generation
Design compelling ad variations for your business, analyze sample demand generation data, and present your insights to refine and optimize your strategy.
Social Media Today
Lesson 4
-
Overview
Gain expertise in modern social media strategies that captivate audiences and fuel business growth in a competitive landscape.
ProjectSocial Media & Influencers
Earn certifications in social marketing, create on-brand social media posts, and identify the perfect influencer to amplify your company's reach.
Rule Inbox
Lesson 5
-
Overview
Learn how to create impactful email campaigns that resonate with your audience and drive consistent results.
ProjectEmail & SMS
Earn email and SMS marketing certifications, craft a strategic email and text message for your business, and showcase how these tools drive customer engagement.
Inside the Search Machine
Lesson 6
-
Overview
Demystify SEO and paid search to ensure your brand stands out and captures the right audience's attention.
ProjectGoogle Search & Ads
Earn your Google Ads Search certification, create a mockup search ad for your business, and brainstorm a list of SEO-optimized blog ideas to attract your ideal audience.
Showcasing Your Design Skills
Lesson 7
-
Overview
Learn how to create a standout design portfolio and develop thought leadership content that highlights your skills, showcases your projects, and positions you as an expert in your field.
ProjectPortfolio and Thought Leadership Content
Build a professional portfolio and create impactful thought leadership content to showcase your skills, reflect on your projects, and position yourself for future opportunities.
Meet your Instructor
Kevan Lee
co-founder, BonfireKevan Lee is a seasoned marketing leader and co-founder of Bonfire, a brand and storytelling business that helps up-and-coming brands tell better stories through coaching, content, and community. During his career, which has included leadership roles at Vox, Oyster, Polly, and Buffer, Kevan has built and scaled marketing teams, developed growth strategies, and driven remarkable results. With a passion for helping businesses scale and thrive, Kevan brings a wealth of experience and insight into the world of growth marketing and brand storytelling.
Unlock new levels of creativity
Certificate of Content ProductionPurchase All Four Courses and Save 25%
$1,199
$1,569
Agile Audiovisual
Learn how to create and deliver compelling content using lightweight technology and apps.
Agile Design
Learn the principles of design and create visually appealing graphics without being a graphic designer.
Growth hacking
Learn how to scale organizations and projects quickly using modern growth-marketing techniques in channels such as websites, social media, email, search, and more.
(This Course)
No-Code Development
Build apps and automations with various no-code development tools to execute ideas quickly.
