We ask two fundamental questions throughout the process:
What is your purpose?
How are you positioned?
The Purpose Positioning™ process takes brands through a series of exercises to answer those questions. The process takes anywhere from 30-60 days to complete and we work collaboratively with clients to develop a custom format that meets their needs and schedule.
We work through 8 key areas together:
Purpose: What is your purpose as a company and why do you exist?
Positioning: How are you positioned against everyone else in the category?
Principles: What principles do you live by?
Practices: How do you practice your principles?
Customer: Who is your customer and what do they need?
Company: How does your company operate to fulfill your purpose?
Category: What does your industry look like and what will it look like in the future?
Culture: How does culture impact your category, company and customers?
Purpose Positioning™ Cards
From time to time, we’ll open-source some of the tools we’ve created. We created the Purpose Positioning™ Cards to help facilitate better planning sessions. They feature various questions and exercises that teams can use to audit their brand.