krista pedersen

senior director, accounts & strategy

Krista Pedersen brings order to chaos, transforming scattered inputs into strategies that move people. As Senior Director of Accounts and Strategy, she helps brands stand for what matters and say it with heart, drawing on 14+ years across nonprofits, education, global DTC, and advocacy. She’s guided teams through global product launches, high-stakes legislative campaigns, and bold sustainability commitments.

Backed with a BA in Journalism and an MBA, Krista believes great marketing makes people feel something, creating belonging, making you think, and, at its best, making us better humans. Her personal motto is "If I'm alive, I'm learning," so you can count on her to come ready with another question and lean into spirited dinner table conversations. She has a knack for calling plot twists before they land, and she hates egos and eggs, in that order.

Ask Krista about reproductive justice, protecting the places we play, or the magic of seeing strategy snap into focus, and she’ll light up. Off hours, you'll find Krista cooking, skiing, camping, scouting the concert merch table, and chasing after her daughter and dog with her husband.