Humans are the sum of their life experiences and Jennie has been collecting adventures like kids collects special rocks. She’s branded cattle on a remote ranch in Wyoming, studied visual communication in Switzerland, trekked to the top of China, lobbied for human rights in Washington, competed in national fitness competitions, jumped out of perfectly good airplanes, and earned her way to the top of mountains and org charts.
She is always game for a new adventure and loves testing the elasticity of her comfort zone. She sees an educational opportunity in every failure and always opts to see the opportunity side of a problem. She is a creative constructionista, hardcore optimist, problem ponderer, bushy-tailed-wild-eyed-workaholic, nosher of new, left brain/right brain mixologist, endlessly-curious attempting curiously-endless, “what-if” wielder.
By day, Jennie spins creative strategies for Against, a creative agency in ‘exotic’ Boise, Idaho. As Co-Founder she balances the business and creative output of the company, spending her days translating business strategy into human insight and human insight into creative storytelling.
When she’s not at the agency you can find her harassing students at Boise State. As the Co-Creator of the Certificate of Innovation and Design, building learning ladders for students to reach their full creative potential and find creative confidence.
Jennie has 15+ years advertising and marketing experience, a BFA and MBA.