Deanna Scherrer

Director, Creative Strategy

Deanna’s path to creative strategy has never followed a straight line and they wouldn’t have it any other way. They built a career on the belief that creativity lives at the intersection of curiosity, risk, and doing the work. From classroom to jewelry studio to agency life, their journey is a study in figuring it out as you go.

At Against, Deanna leads creative strategy with a focus on cultural relevance, motion, UX, and video. They’re a systems thinker who thrives in the messy middle of ideas—where the best stuff lives—and, with the help of a solid crew, always finds a way through to sharp, strategic work.

They believe in the power of negative space (in design, music, and life), that clarity is kindness, a life on eight wheels is one well-lived, and that “f*&$ around and find out” is often a solid strategy. Say yes. Figure it out later.

They hold BFAs and a master’s in Design Management and Communications.