Analytics
With analytics, we do two things:
1) ask questions
Quantitative and qualitative research to create focus within our efforts.
2) analyze performance
Dashboard of key metrics and identifying insights for better performance.
In every case, we start with a problem we’re trying to solve — then we seek to find the best way to analyze and understand that problem. Once we have a path forward, an analyst is assigned to the brand to provide the necessary on-going analysis.