With analytics, we do two things:
Ask Questions | Quantitative and qualitative research to create focus within our efforts.
Analyze Performance | Dashboarding of key metrics and identifying insights for better performance.
In every case, we start with a problem we’re trying to solve and then we seek to find the best way to analyze and understand that problem. Once we have a path forward, an analyst is assigned to the brand to provide the necessary on-going analysis.